HCCDFC has partnered with Hoboken High School students on October 26th to conduct a Sticker Shock campaign. The Sticker Shock campaign focuses on alcohol prevention by informing customers over 21 to “Keep It Legal.” Approximately 430 stickers that read: “Providing alcohol to those under the age of 21 is Illegal, and the consequences of doing such a thing would include up to 6 months in jail and $1000 fine” were placed on beer packaged items and alcohol at 2 Hoboken businesses.
HCCDFC mailed the following letters (seen below) to 843 tobacco retailers throughout Hudson County to remind them of the tobacco laws, to always check ID and not sell tobacco products to persons under the legal age of 19. Each mailing included a letter to the store owner, and a modified version of the “Look, See, Check ID” in both English and Spanish. The letter also included the FDA information to each vendor for support.
HCCDFC also advertised New Jersey’s law that prohibits retailers from selling tobacco to customers under the legal age of 19 on twelve billboards throughout the county. The coalition’s aim is to make sure that tobacco retailers follow the law by checking ID and not selling tobacco to youth under 19.